Customers do not buy better physics
A customer buys fewer constraints, lower risk, higher margin, better reliability, easier qualification, better system performance, or a path that makes their own product more competitive.
That is why device performance is not the same as adoption. A device can be faster, lower power, smaller, or more radiation tolerant and still not create a purchase decision.
The missing bridge
The bridge from performance to commitment has to be explicit. What customer problem exists today? Who owns it? What does it cost them? What alternatives are available? What qualification burden will they accept? What switching risk will they take? What proof would make them move?
The answer is rarely "better performance" by itself. The answer is usually a customer-funded path through a specific bottleneck.
What to listen for
A strong adoption story names the buyer, the application, the current pain, the incumbent limitation, the qualification hurdle, and the economic reason to act.
An unsupported adoption story leans on market size, customer excitement, or a feature list. Excitement is not a purchase order. A large market is not addressability. A feature is not a wedge.
TIGRE lens
TIGRE tests whether performance supports commitment. The question is not "is the device better?" The question is "is it better in a way that gives the customer enough reason to qualify, buy, and depend on it?"